They pledge to bring harmony to the body and soul.
When Asics athletes visit the facility, Asics creates tailor-made running clothes and shoes that work with that athlete's body.
The range of sports activities serviced by the company expanded to a variety of Olympic styles used throughout the '50s, '60s and '70s by athletes worldwide.
Sixty-six percent of the company's income came from the sale of sports shoes, 24% from sportswear, and 10% from sports equipment.
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After a number of years the relationship crumbled and both companies sued each other—with Nike retaining the naming rights to several shoes.