It was hardly the sort of money that would make them millionaires and without any more glamorous roles behind the camera on the horizon, they saved what little they could and opened a movie theater.
There's no question that Ray Kroc very much had a monumental impact in making McDonald's the fast food phenomenon that its become.
Why else would you put a bust of yourself in every store? Why would you put your name on the placemats? The food stand that the brothers opened in San Bernardino followed the pattern of other food joints of the era by catering to drivers in their cars.