Thanks to the magic of technology and quick swiping fingers, you can test out dozens of shadow shades in a few moments, take selfies in makeup that's outside of your usual budget hello, Chanel Beauty , and satisfy the urge to without touching a strand.
Try any makeup product in the categories of blush, eyeliner, eye shadow, lip liner, and lipstick, which means an exponential amount of full-face combos that I won't even try to calculate now.
And instead of holding the box to your head to get a faint idea of how a color might look on you, the tool will show you how you'll actually look by virtually coloring your hair right there on the screen.
In 2019, L'Oréal acquired , the leading beauty tech provider of virtual testing.
Based on those factors, the Virtual Shade Selector will then recommend the products from the Nutrisse, Olia, and Color Sensation hair-color lines that would work best for the shopper.
Next month, five locations of Wakefern and 12 locations of Meijer will get the Virtual Shade Selector.