While at the same time, it is making expansion more difficult in areas such as: North America and Europe.
Campbell, 2006 The kind of corporate level strategy pursued by the company The kind of strategy that is being utilized by Shangri La Hotels is: strategic growth into markets that can support the long-term goals of the company.
However, as they continue to expand around the world is when they are going to face a number of different challenges with labor costs.
These different elements are important, because they are showing how the company has a number of: different opportunities and threats that they could face in the future.
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As a result, this has been a major area of focus for expansion over the last ten years.